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If you have a website or publish online content, you can monetise it with Google AdSense. It works by matching ads to your site, based on what you’re posting and the demographics of your visitors. You then make money from advertisers using your online platform to promote your content.

Google AdSense is free, and you get paid for clicks and impressions from the ads displayed on your website. And if your balance reaches a certain payment threshold by the end of the month, you’ll get paid¹.

In this guide, we’ll look at how to withdraw money from AdSense. This includes the payment methods available to UK users, along with step-by-step guides for getting set up. We’ll also show you how TransferWise can save you money when withdrawing funds from AdSense.

Google AdSense offers a number of different payment methods to choose from. However, some of them depend on your payment address. For example, payment by Single Euro Payments Area (SEPA) transfers are only available in certain Euro countries such as Cyprus and Iceland².

Here are the AdSense payment methods available if you have a UK address:

Bank transfer

A reliable, secure way to receive your AdSense payment, bank transfer involves sending a payment once a month straight to your bank account.³

Here’s what you need to do to select bank transfer as your preferred payment method:

  1. Sign into your Google AdSense account and head to the Payments section
  2. Select ‘Add payment method’
  3. Choose ‘Transfer to bank account’
  4. Enter your bank account information, making sure to enter details exactly as they appear on your bank statement.
  5. Check your details and submit.
A crucial thing to note about bank transfer payments from AdSense is that the money will usually be sent in Euros or US Dollars. This means a currency conversion will need to happen somewhere along the way, for you to receive the money in GBP. It’s likely that you’ll get an unfavourable exchange rate on this conversion, so it could be worth choosing a different payment method or using a Multi-currency account like TransferWise offers – more on this in just a moment.

Electronic Funds Transfer (EFT)

An EFT is just like a bank transfer, as it deposits your AdSense earnings directly into your bank account. But the key difference is that unlike bank transfers, if this option is available in your location the money will be paid out in your local currency. This means you can avoid poor exchange rates to convert your earnings from USD or EUR to GBP.

Follow these steps to choose EFT as your AdSense payment method⁴:

  1. Sign into your AdSense account and head to ‘Payments’
  2. Select ‘Add payment method’
  3. Set EFT as your payment method
  4. Enter your bank account details carefully and click ‘Save’
  5. AdSense will then send a small test deposit of less than £1 to verify your account⁵. This should arrive after 2-5 working days.
  6. Once you receive this (check your bank statements or online banking), sign back into your AdSense account and click ‘verify now’
  7. Select the test deposit amount you received from the drop-down menu, then confirm.

TransferWise Multi-currency Account

If AdSense is paying you in EUR or USD, and you want to avoid terrible exchange rates to convert your earnings into GBP, there is another solution.

Open a TransferWise Multi-currency account and you’ll get access to local account details for a range of countries. You can then use these details to get paid by AdSense, just like handing over your own bank details.

AdSense sends the payment and it will arrive in your multi-currency account. From here, you can convert it to GBP at a much lower fee. Crucially, you’ll always get the real, mid-market exchange rate – with no expensive mark-up slapped on top.

You can then send the sum to your real UK bank account, or hang onto the money to put towards a future international payment.

Here’s an example of this method in action. You can use US bank account details from TransferWise to set up a payment method with AdSense. The payment in USD arrives in your TransferWise account, without any money lost to currency conversion. It’s just like AdSense sending the cash straight to a US bank account in USD.

You can check the tiny, transparent fee for conversion and if you’re happy, convert it and send to your UK bank account.

TransferWise for Business isn’t only a handy tool for getting paid with Google AdSense. If there’s a chance you’ll be receiving payments in any other currencies, your borderless account offers one of the cheapest ways to manage, convert, send and spend your money.


So that’s it – how to withdraw money from Google AdSense in a nutshell. It should be relatively straightforward to set up your preferred payment method, and in some cases you can do it instantly.

Just make sure you think about the potential costs involved – particularly when it comes to exchange rates and currency conversions – when selecting a payment method. This ensures you make every last penny of your AdSense earnings go further. Good luck!


Sources used:

  1. Google Support Article - How AdSense Works
  2. Google Support Article - Receiving SEPA Payments
  3. Google Support Article - Receiving payments by bank transfer
  4. Google Support Article - Receiving payments by EFT
  5. Google Support Article - Verify a test deposit from Google

Sources checked on 15-December 2020.


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